Add artists and mix… for a good cause

For Homelessness Action Week 2011 we were tasked with creating a video that would engage a variety of audiences and, hopefully, ‘go viral’. I always panic just a bit when a client wants something to ‘go viral’ because, no matter how compelling the message, it’s hard to compete with non-promoted viral video fare like laughing babies and animal tricks.

With this in mind, we assembled the creative team including the oh-so talented choreographer Isabelle Maheux, videographer Max Sample, Ethos staffer Shawnee Hummel,  composer Miles Bruce and musician/arranger Bill Sample and went to work. Watch the result on the Homelessness Action Week homepage here.

And take a look at our “url outtake reel”: