Client

Federal, Provincial and Territorial Working Groups on Seniors (Service Canada)

Challenge

Help older Canadians become more financially literate.

Strategy

We developed, wrote and art directed a series of eight, bilingual factsheets for both print and online distribution.

This project required distilling an extensive amount of information
and identifying key issues to produce a series of fact sheets offering practical advice and best practices to older Canadians about financial literacy. The fact sheets were focus tested for understandability and relevance.

Ethos Strategy Group facilitated a lengthy process that engaged Federal, Provincial and Territorial officials across Canada in developing materials relevant to seniors in all jurisdictions.

Results

The fact sheets are currently being distributed to all provinces and territories and are posted in several locations on Government of Canada and Provincial websites.