Skip to content


We’re often asked about books and web resources we like. Here are a few recommendations on a variety of topics. Disclosure: we like Andy Goodman’s recommendations – if Andy reads it, so do we!


Is your organization using stories to advance your issues? Andy Goodman has led groundbreaking work on the value of storytelling for nonprofits.

A Goodman Online. Based in Los Angeles, Mr. Goodman specializes in helping nonprofits, foundations, government agencies and educational institutions communicate more effectively through print, broadcast media, and the Internet. On behalf of Al Gore, he trained 1,000 volunteers to deliver presentations about global warming throughout the world in 2007. Sign-up for his monthly journal Free-range Thinking

Recommended Reading (free and helpful web resources)

Recommended Reading (books)

  • Media Unlimited, by Todd Gitlin (Metropolitan Books © 2001)
  • Data Smog: Surviving the Information Glut, by David Shenk (Harper © 1997)
  • The Attention Economy, by Thomas H. Davenport & John C. Beck (Harvard Business School Press © 2001)
  • Diffusion of Innovations, by Everett Rogers (Free Press, 4th Edition, © 1995)
  • The Tipping Point, by Malcolm Gladwell (Little Brown & Company © 2000)
  • Compassion Fatigue, by Susan Moeller (Routledge © 1999)
  • Descartes Error, by Antonio Damasio (Avon © 1994)
  • Influence: The Psychology of Persuasion, by Robert Cialdini (William Morrow © 1984)
  • How to Win Campaigns, by Chris Rose (Earthscan Publication, © 2005)
  • Numbing of the American Mind, by Thomas de Zengotita, Harpers Magazine (April 2002) available by subscription
  • The Paradox of Choice, by Barry Schwartz (HarperCollins © 2004)
  • Made to Stick, by Dan & Chip Heath (Random House © 2007)

Strategic Planning

There is no end of jargon in our field, so we really like the way this book gets to the point using plain language.

Have you got the right people on your public interest ‘bus’? This book is a must-read for leaders in the not-for-profit sector.

Good to Great and the Social Sectors: Why Business Thinking is not the Answer (A Monograph to Accompany Good to Great) (2005) by Jim Collins. This short monograph provides excellent insights into the kind of thinking that can help social sector organizations become great at what they do.

Looking for basic explanations about non-profit management issues? Look no further than this free online library.

Free Management Library “This library is a free community resource to be shared and contributed to by users and readers across the world. The overall goal of the library is to provide leaders and managers (especially those with very limited resources) basic and practical information about personal, professional and organizational development. Items in the library are relevant to both for-profit and nonprofit organizations.”


How will you know you are successful? Evaluation strategies are an important part of planning.

Measuring Program Outcomes: A Practical Approach (1996) United Way of America. A step-by-step manual for health, human service, and youth- and family-serving agencies that is both methodologically sound and highly practical.


Get every new post delivered to your Inbox.

Join 413 other followers